Local business earns shout out from Hollywood
KAITLIN VITT, CONTRIBUTOR @kaitlinvitt
A local business selling crystal bouquets has gone Hollywood.
GOOP, Gwyneth Paltrow’s lifestyle website, featured Little Box of Rocks on its 2015 Christmas gift guide in November. RRC alumni Kiera Fogg, owner of Little Box of Rocks, said the placement was a surprise.
“I had submitted about a month or two earlier on the website, on one of those submission forms that you think nobody really reads,” said Fogg. “I just completely forgot about it, and suddenly I saw on my website a ton of orders started to come through.”
Fogg finally asked one of her customers where she heard of the website.
“She said, ‘GOOP. Congrats on the placement,’” Fogg said.
Fogg said sales went viral after that. Later in November, Cameron Diaz featured Little Box of Rocks on a gift guide on her website, The Body Book.
“I think this is just the start,” said Fogg.
Fogg said she started building the Little Box of Rocks brand a year before the October 2015 launch. She designed the logo, did the writing and set price points, skills she said she learned in RRC’s Creative Communications program. What she learned on her own, however, was inspiration.
“The name popped into my head one day,” said Fogg. “I immediately knew what it was, sending crystals like you send flowers.”
Crystal bouquets are themed and come with a few different crystals, each with their own meaning. For example, the stress relief bouquet includes sodalite, a crystal said to “help calm the mind and ease panic attacks,” according to the Little Box of Rocks website.
“We don’t guarantee any sort of medical healing, but we say that our stones are meant to signify a meaning,” said Fogg. “There is a traditionally, widely accepted property of that stone.”
Each bouquet comes with a card explaining the meaning of the crystals.
“It is just sort of a symbol,” said Fogg. “They can look at their stone, and they can remember the intention of the sender and why it was sent to them.”
The bouquets are sent with a message that is kept secret between the sender and receiver.
“We believe [the secret message] is the real core of the bouquet and what the recipient is going to think of when they see their stone,” said Fogg.
Fogg said the business is the first of its kind. She sells Little Box of Rocks online and said she hopes to launch a Canadian site in January. After the Christmas bouquet is discontinued in the new year, Fogg said new crystal bouquets will be available.